101 W. Broad Street Richmond, Virginia 23220

BTB East Entrepreneur Showcase: Stacie Page, Founder of Cupcakes and More

I must admit that when I asked Cuisine Noir Magazine for licensing to do the Behind the
Business- East Conference, it was because I wanted to show off the best of Richmond. Although
all of our participants are in different stages of their businesses, they all are committed to
bringing you superb products and phenomenal service. Stacie Page of Cupcakes and More
epitomizes that!

As we gear up for the 2 nd Annual Behind the Business Conference – East, I wanted to share the
stories of who you can look forward to meeting. Allow me to introduce you to Stacie.

Tell us about your business.

I started baking as a hobby when I was a teenager.  I used to watch my grandmother bake in the
kitchen all the time and I started to pick up some of her skills just by watching.  As I got older,
the hobby continued and I started experimenting with different flavors in cakes and cupcakes.
Each time I created a new flavor, I would have people taste them by giving them away.  Pretty
soon, I started to receive request to bake cupcakes for individuals who were willing to pay. The
request became more frequent as people were referred to me just by word of mouth. In 2012,
Cupcakes and More was created!  I have a license to bake in my home and my kitchen has been
deemed complaint with the Health Department. With over 40 flavors listed, I can create just
about any flavor that you can imagine. Just ask!  I love happy customers and my motto
is Satisfaction Guaranteed!

What/who inspires you to do what you do?

My mother. She taught me independence and to always work hard to achieve the goals I set for
myself.  I watched my mother work 3 jobs to take care of me and my two siblings. She was the
definition of strong.  I aspire to continue to make her proud.

What lessons have you learned along the way that you would share with others?  

I have learned that I can’t please everyone and make them happy all the time. We say that business is a mixed bag of the good, the bad, and the ugly.

Knowing this as a seasoned entrepreneur, what would you tell yourself as a young entrepreneur?

Patience is the key. Combined with hard work and determination, in time, you will get to where
you need to be.

What’s next for you as it relates to your business?

Opening a small bakery will continue to be something that I will have at the top of my lists of
things to look forward to.

Mark your calendars to meet Stacie and other entrepreneurs at the conference on Saturday,
February 10. She is a featured guest on the “Pop Ups, Food Trucks, and Other Cool Concepts”
panel. Registration opens in September.

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